Without question, nowadays Video Marketing is taking over Content Marketing with impressive results. Be it in your overall Digital Marketing Strategy, Content Marketing Strategy or Social Media Strategy, Video Marketing has got to have its superior place there. Why? Why should you be so confident in that? Well, let the statistics guide you for answering to this question.
Do you see an opportunity in these statistical facts? We hope you do, because there is a big one: Video Marketing. If people actually watch videos, then why not take that as an advantage and use it in marketing strategies, right?
If you are a small startup with a tight budget, you have one chance to do it right. And the right path is planning your marketing strategy. Everybody knows that bringing success to a startup is a hard work, really hard. And if you are not a marketer it will be harder to consider all nuances for promoting your business. But no worries. We will go through all essential steps to cover you on developing your startup with some useful marketing tips.
Sell a benefit and mark your USP
It is important to position your product or service with the angle of customer’s benefit. How your product or service will help your customers? How will you improve your customer’s life? These are the questions you need to focus on. Of course, it is essential that your product has a low price, excellent quality. But the first thing you need to focus on is the benefit you will bring to your customer. Position yourself as a brand which offers the best benefit. Besides, it is crucial for your business to identify what quality parts you from your competitors in the market. Make analysis and in-depth research, let your customers know what is so unique about your business. Finding this Unique Selling Point (USP) is one of the first steps you want to take. Continue reading “5 Crucial Marketing Tips for Startups”→