Without question, nowadays Video Marketing is taking over Content Marketing with impressive results. Be it in your overall Digital Marketing Strategy, Content Marketing Strategy or Social Media Strategy, Video Marketing has got to have its superior place there. Why? Why should you be so confident in that? Well, let the statistics guide you for answering to this question.
- 55% of the world population are every-day online video viewers.
- 1/3 of time spent online by people worldwide is on watching videos.
- As of January 2017, In the U.S. alone, 78% of U.S. internet users have watched online video content on any device.
Do you see an opportunity in these statistical facts? We hope you do, because there is a big one: Video Marketing. If people actually watch videos, then why not take that as an advantage and use it in marketing strategies, right?
One thing for sure, Video Marketing brings high engagement rates in such scenario, ultimately bringing higher financial rewards. People watch videos (which we already know), thus your video marketing efforts will definitely pay off. Statistical data is ready to prove you that! Continue reading “The Power of Video Marketing (Statistics Prove It All!)”