The Holiday season is just around the corner, so it’s high time to sum up your Holiday marketing strategy. This is the time when people start shopping actively, choosing gifts for their relatives and friends. Indeed, Internet has become number one place for getting inspiration – millions of people pin, like and share their holiday gift ideas. So why not to nail your place in their wish list by boosting your digital activity during the Holiday season? Sit down and discuss how you have incorporated Holiday marketing into your digital marketing strategy. Or did you even do so?
We live in a world where marketing can create a tremendous impact on the success of businesses. If you take look at the most successful brands such as Kraft, McDonald’s, and Abbott, you would realise how good they are at marketing. If you are an entrepreneur or if you want to be an entrepreneur, you have to learn the effective marketing strategies that startups have followed in order to reach the pinnacle of success within a short period of time. Here is a list of few key marketing strategies from the startup world.
1. Advertise to influence
You don’t need to launch a large-scale advertising campaign, by investing a lot of capital in order to drive your business towards success. You just need to focus on creating a campaign, which can establish credibility for your brand. In addition, you should check whether you are trying to reach your decision makers or influencers. If you are, you will have to fine-tune the advertising campaign accordingly. After you launch the advertising campaign, you will have to measure its success as well. You need to have a clear understanding of the parameters that you are going to use in order to measure the success. Otherwise, you would be spending a lot of money in vain. Continue reading “Key Marketing Strategies From The Startup World”→
When thinking about what makes an idea distinctive, it comes down to individuality. Whereas a target audience can be thought of as a mass group with typical preferences, buyer personas are less general. One expert has described them as being equivalent to a buyer personality. The basic idea is to consider one person, such as a 22-year-old arts student who lives away from home, for example, whom you can persuade to make a purchase. Then, you should produce content which might tempt individuals like that to act.
Use 3 or 4 Personas
Many campaigns involve inventing three or four personas. These are given characteristics which could be seen as typical or relevant. For example, a site which is selling office stationery might build personas knowing that certain types of people typically make purchase decisions with regards to office supplies. There is arguably little point in trying to sell large volumes of stationery to casual workers, for example. Continue reading “Creating Buyer Personas: The New Marketing Focus For Your Business”→
No entrepreneur starts a business hoping it will fail, but the hard reality is that 9 out of 10 start-ups will fail. So what does it have to do with marketing?
A product – even a perfect product – with no market is called a hobby. Why? Because “lack of market need for their product” is the single biggest reasons that startups fail. Without a market for the product, there are no customers, and without customers, there is no profit, no revenue, no company. Yikes!
Okay, but so what if you have a perfect product that fills a market need? There’s a myth in the business world that for a business to be successful, it only needs to fill a need. Consider it a “build it and they will come” approach to business. Unfortunately, if no one knows about this wonderful product, no one will buy it.
To sum this up, any startup can succeed when it fulfills two criteria:
They create products or services that people want.