Technologies have transformed business community forever. Thousands of people around the world are working day and night on bringing their unique ideas to life. They usually don’t spare any effort to improve their product and build up a powerful team. What they usually lack or don’t spend enough time on is marketing. Meanwhile, a proper pre-launch marketing of your product is vital. In fact, that’s what brings value to all your efforts by creating awareness about them. Successful startup marketing includes both a great product and a perfect pre-launch marketing strategy.
Here are some pre-launch growth hacking tips for startups that will definitely increase your visibility and set a good base for future success. Continue reading “5 Pre-Launch Marketing Tips For Startups”
We live in a world where marketing can create a tremendous impact on the success of businesses. If you take look at the most successful brands such as Kraft, McDonald’s, and Abbott, you would realise how good they are at marketing. If you are an entrepreneur or if you want to be an entrepreneur, you have to learn the effective marketing strategies that startups have followed in order to reach the pinnacle of success within a short period of time. Here is a list of few key marketing strategies from the startup world.
1. Advertise to influence
You don’t need to launch a large-scale advertising campaign, by investing a lot of capital in order to drive your business towards success. You just need to focus on creating a campaign, which can establish credibility for your brand. In addition, you should check whether you are trying to reach your decision makers or influencers. If you are, you will have to fine-tune the advertising campaign accordingly. After you launch the advertising campaign, you will have to measure its success as well. You need to have a clear understanding of the parameters that you are going to use in order to measure the success. Otherwise, you would be spending a lot of money in vain. Continue reading “Key Marketing Strategies From The Startup World”
At meko8, we love startups so we decided to profile our five favourite startups that launched in 2016. We’ll be keeping an eye on these innovative, thoughtful, creative, world-changing startups in the next year to see the cool things they accomplish.
Starry is introducing easy to setup 5GHz WiFi connection for your home. The receiver hangs out of a window of your home like an antenna and then each household will have a ‘Starry Station’ dashboard offering information about the connection, speed, and performance.
Why We Love Starry:
The speed will be so lightning fast that users can download an epic Peter Jackson movie in only a few seconds. Continue reading “5 Startups You Should Watch in 2017”
No entrepreneur starts a business hoping it will fail, but the hard reality is that 9 out of 10 start-ups will fail. So what does it have to do with marketing?
A product – even a perfect product – with no market is called a hobby. Why? Because “lack of market need for their product” is the single biggest reasons that startups fail. Without a market for the product, there are no customers, and without customers, there is no profit, no revenue, no company. Yikes!
Okay, but so what if you have a perfect product that fills a market need? There’s a myth in the business world that for a business to be successful, it only needs to fill a need. Consider it a “build it and they will come” approach to business. Unfortunately, if no one knows about this wonderful product, no one will buy it.
To sum this up, any startup can succeed when it fulfills two criteria:
- They create products or services that people want.
- They can find the people that love what they offer.
Continue reading “Why Startups Can’t Escape Professional Marketing”