The Holiday season is just around the corner, so it’s high time to sum up your Holiday marketing strategy. This is the time when people start shopping actively, choosing gifts for their relatives and friends. Indeed, Internet has become number one place for getting inspiration – millions of people pin, like and share their holiday gift ideas. So why not to nail your place in their wish list by boosting your digital activity during the Holiday season? Sit down and discuss how you have incorporated Holiday marketing into your digital marketing strategy. Or did you even do so?
Here are a few useful tips for you to get prepared for Holiday marketing and get the best out of it.
Visuals & Style
Pay a special attention to visuals. Your digital trace should speak for a Holiday. Keep your brand intact, but at the same time add some specialty to it – you can use bright colors, festive details, to make people feel that you are celebrating with them. Website and social media pages of your business are your visiting cards: it’s there where people spend time when they want to hear from you. So make sure you add some unique flavors to your online pages, adding holiday-themed visuals of your products. Bring the joy online!
By the way, stats show that Pinterest is the leading social network for gift inspiration. So, if your product is visually appealing, maintaining active campaigns on Pinterest is a must.
User-generated content is a great way to receive a shout out and acquire customers online. Choose a hashtag, think of a creative social media campaign which will make people share their own piece of content featuring your brand – this will be a huge boost for sales. Interesting to know that 47% of millennials say social media influences their purchasing decision. We believe, this number tends to grow, so grab your customers right there!
Generating Online Sales
Be keen on offering holiday incentives. You can post limited-time offers, free shipping, special deals – a bunch of interesting stuff to motivate your digital audience make purchases online. Holiday season accounts for a big part of annual sales, so make certain you use this opportunity to the fullest extent. A full-flavored digital sales strategy for Holiday season is a must!
Post-Holiday Digital Presence
Holidays are always in the center of online advertising. People get dozens of offers and promotions from different brands. Meanwhile, thinking about your post-holiday digital marketing tactic is not less important. Moreover, sometimes it can be more significant, in terms of dealing with unsatisfied customers and growing your positive image. A lot of people may want either to buy something with money saved from holiday sales or return some gifts. So, stay alert to embracing your customers after the big sale is over. Make sure you have a proper digital marketing strategy plan that comes right after the busy Holiday season.
Holiday season… it’s already here! There is no time to slow down or make a mistake now. So don’t spare any effort to provide the best experience to your customers and bring amazing results to your business.