Hearing from your customers is a vital opportunity that every business should embrace. Most professionals predict 2018 to lay a foundation for the era of chatbots and instant messaging with customers. Yes, social media tends to develop into more of a person-to-person communication, and we all can feel that.
Statistics prove that people spend significantly more time on messaging apps than on their social media feeds, messaging apps already win over social networks by their monthly active users’ numbers – and this should be an alarm for businesses. More than 60 billion messages are being sent through Messenger and WhatsApp every day. This is the place where your customers hang out. A huge wave of digital ads and messaging-based customer care is going to attack messaging apps soon. Thus, it’s better to be armed and prepared when it takes over!
So, why spending extra effort and budget on having a solid messaging customer care is an awarding strategy? Here are a few points that should motivate you to improve your text-based customer support. Continue reading “Messaging-Based Customer Care Takes Over”