Messaging-Based Customer Care Takes Over

Messaging Apps

Hearing from your customers is a vital opportunity that every business should embrace. Most professionals predict 2018 to lay a foundation for the era of chatbots and instant messaging with customers. Yes, social media tends to develop into more of a person-to-person communication, and we all can feel that.

Statistics prove that people spend significantly more time on messaging apps than on their social media feeds, messaging apps already win over social networks by their monthly active users’ numbers – and this should be an alarm for businesses. More than 60 billion messages are being sent through Messenger and WhatsApp every day. This is the place where your customers hang out. A huge wave of digital ads and messaging-based customer care is going to attack messaging apps soon. Thus, it’s better to be armed and prepared when it takes over!

So, why spending extra effort and budget on having a solid messaging customer care is an awarding strategy? Here are a few points that should motivate you to improve your text-based customer support. Continue reading “Messaging-Based Customer Care Takes Over”

4 Holiday Marketing Tips To Keep In Mind


holiday marketing

The Holiday season is just around the corner, so it’s high time to sum up your Holiday marketing strategy. This is the time when people start shopping actively, choosing gifts for their relatives and friends. Indeed, Internet has become number one place for getting inspiration – millions of people pin, like and share their holiday gift ideas. So why not to nail your place in their wish list by boosting your digital activity during the Holiday season?  Sit down and discuss how you have incorporated Holiday marketing into your digital marketing strategy. Or did you even do so?

Here are a few useful tips for you to get prepared for Holiday marketing and get the best out of it. Continue reading “4 Holiday Marketing Tips To Keep In Mind”

What Makes People UNSUBSCRIBE from Your Email List? {Infographic}

Email Marketing


People who have subscribed to your emails are actually a bonus for you. Marketers usually don’t spare efforts to attract new subscribers. Meanwhile, later they make a bunch of mistakes when it comes to engaging people and keeping up a good relationship with loyal customers.

Yes, you have to use analytical tools to track how many people unsubscribed, but it’s more important to know “why” they did so. This will open plenty of opportunities for you to improve your communication with customers, attract them by quality content and build up trust. Continue reading “What Makes People UNSUBSCRIBE from Your Email List? {Infographic}”

12 Things to do after publishing a New Blog Post {Infographic}


You just wrote an outstanding blog post with good structure, with competitive keywords and visuals. And you think that’s it! Traffic will flow to your blog and you will be famous! Oh, unfortunately, that’s not how it works. After you publish a good piece to your blog the actual work begins. You need to promote your blog post with all possible ways and you need to do it right!

Here we present a great infographic with 12 things that we suggest to do after publishing a new blog post. If you follow all these tips, you will get the traffic you signed up for, we promise!  Continue reading “12 Things to do after publishing a New Blog Post {Infographic}”

5 Crucial Marketing Tips for Startups

If you are a small startup with a tight budget, you have one chance to do it right. And the right path is planning your marketing strategy. Everybody knows that bringing success to a startup is a hard work, really hard. And if you are not a marketer it will be harder to consider all nuances for promoting your business. But no worries. We will go through all essential steps to cover you on developing your startup with some useful marketing tips.

Sell a benefit and mark your USP

It is important to position your product or service with the angle of customer’s benefit. How your product or service will help your customers? How will you improve your customer’s life? These are the questions you need to focus on. Of course, it is essential that your product has a low price, excellent quality. But the first thing you need to focus on is the benefit you will bring to your customer. Position yourself as a brand which offers the best benefit. Besides, it is crucial for your business to identify what quality parts you from your competitors in the market. Make analysis and in-depth research, let your customers know what is so unique about your business. Finding this Unique Selling Point (USP) is one of the first steps you want to take. Continue reading “5 Crucial Marketing Tips for Startups”

Key Marketing Strategies From The Startup World

Key Marketing Strategies

We live in a world where marketing can create a tremendous impact on the success of businesses. If you take look at the most successful brands such as Kraft, McDonald’s, and Abbott, you would realise how good they are at marketing. If you are an entrepreneur or if you want to be an entrepreneur, you have to learn the effective marketing strategies that startups have followed in order to reach the pinnacle of success within a short period of time. Here is a list of few key marketing strategies from the startup world.

1. Advertise to influence

You don’t need to launch a large-scale advertising campaign, by investing a lot of capital in order to drive your business towards success. You just need to focus on creating a campaign, which can establish credibility for your brand. In addition, you should check whether you are trying to reach your decision makers or influencers. If you are, you will have to fine-tune the advertising campaign accordingly. After you launch the advertising campaign, you will have to measure its success as well. You need to have a clear understanding of the parameters that you are going to use in order to measure the success. Otherwise, you would be spending a lot of money in vain. Continue reading “Key Marketing Strategies From The Startup World”

Why Startups Can’t Escape Professional Marketing

Marketing for Start-ups
No entrepreneur starts a business hoping it will fail, but the hard reality is that 9 out of 10 start-ups will fail. So what does it have to do with marketing?

A product – even a perfect product – with no market is called a hobby. Why? Because “lack of market need for their product” is the single biggest reasons that startups fail. Without a market for the product, there are no customers, and without customers, there is no profit, no revenue, no company. Yikes!

Okay, but so what if you have a perfect product that fills a market need? There’s a myth in the business world that for a business to be successful, it only needs to fill a need. Consider it a “build it and they will come” approach to business. Unfortunately, if no one knows about this wonderful product, no one will buy it.

To sum this up, any startup can succeed when it fulfills two criteria:

  1. They create products or services that people want.
  2. They can find the people that love what they offer.
    Continue reading “Why Startups Can’t Escape Professional Marketing”