73% of marketers swear by its effectiveness for lead generation.
76% of marketers say it boosts customer loyalty.
93% of marketers say it helps to build brand awareness.
What an effective Marketing strategy to use, huh? Well, Influencer Marketing is here to stay in 2018 as well, so you definitely should not miss the opportunity to reap all the benefits it can bring to your brand.
But how? How can you really make the most out of Influencer Marketing in 2018?
Without question, Social Media is a powerful tool nowadays for maintaining a good customer-brand connection. Customers spend most of their time on Social Media, while also seeking for interactions with brands on social platforms.
Statista reports that the U.S. spent $59.82 billion on digital advertising in 2015. And, that Digital Marketing spend is expected to increase up to$120 billion by 2021. How is that for you?
Statistics prove the continuous importance of Digital Marketing in today’s digitized world. The experienced marketers know it, and they take appropriate actions to strengthen their digital marketing strategies to boost their brands’ online presence. Yet, those who lack substantial experience believe in the common Digital Marketing myths that surround the industry. They are myths that keep believer-marketers from growing their businesses.
Without question, nowadays Video Marketing is taking over Content Marketing with impressive results. Be it in your overall Digital Marketing Strategy, Content Marketing Strategy or Social Media Strategy, Video Marketing has got to have its superior place there. Why? Why should you be so confident in that? Well, let the statistics guide you for answering to this question.
Do you see an opportunity in these statistical facts? We hope you do, because there is a big one: Video Marketing. If people actually watch videos, then why not take that as an advantage and use it in marketing strategies, right?
No matter how many advanced technological breakthroughs we keep having, email marketing never gets old and never will. Nor ineffective! In fact, email marketing generates 4400% ROI and $44 for every $1 spent. Wow! But, it is not an easy job to get such great result. Many marketers struggle with actually keeping their customers subscribed to their emails. Customers have their reasons!
So, here we are to tell you the top 3 most effective strategiesto prevent your customers from clicking that “unsubscribe” button for opting out from all of your emails. Here we go!
Hearing from your customers is a vital opportunity that every business should embrace. Most professionals predict 2018 to lay a foundation for the era of chatbots and instant messaging with customers. Yes, social media tends to develop into more of a person-to-person communication, and we all can feel that.
Statistics prove that people spend significantly more time on messaging apps than on their social media feeds, messaging apps already win over social networks by their monthly active users’ numbers – and this should be an alarm for businesses. More than 60 billion messages are being sent through Messenger and WhatsApp every day. This is the place where your customers hang out. A huge wave of digital ads and messaging-basedcustomer care is going to attack messaging apps soon. Thus, it’s better to be armed and prepared when it takes over!
The Holiday season is just around the corner, so it’s high time to sum up your Holiday marketing strategy. This is the time when people start shopping actively, choosing gifts for their relatives and friends. Indeed, Internet has become number one place for getting inspiration – millions of people pin, like and share their holiday gift ideas. So why not to nail your place in their wish list by boosting your digital activity during the Holiday season? Sit down and discuss how you have incorporated Holiday marketing into your digital marketing strategy. Or did you even do so?
When thinking about what makes an idea distinctive, it comes down to individuality. Whereas a target audience can be thought of as a mass group with typical preferences, buyer personas are less general. One expert has described them as being equivalent to a buyer personality. The basic idea is to consider one person, such as a 22-year-old arts student who lives away from home, for example, whom you can persuade to make a purchase. Then, you should produce content which might tempt individuals like that to act.
Use 3 or 4 Personas
Many campaigns involve inventing three or four personas. These are given characteristics which could be seen as typical or relevant. For example, a site which is selling office stationery might build personas knowing that certain types of people typically make purchase decisions with regards to office supplies. There is arguably little point in trying to sell large volumes of stationery to casual workers, for example. Continue reading “Creating Buyer Personas: The New Marketing Focus For Your Business”→