Without question, nowadays Video Marketing is taking over Content Marketing with impressive results. Be it in your overall Digital Marketing Strategy, Content Marketing Strategy or Social Media Strategy, Video Marketing has got to have its superior place there. Why? Why should you be so confident in that? Well, let the statistics guide you for answering to this question.
Do you see an opportunity in these statistical facts? We hope you do, because there is a big one: Video Marketing. If people actually watch videos, then why not take that as an advantage and use it in marketing strategies, right?
No matter what kind of a blog you write, visuals should always be your friend. Visuals are pleasant to your readers’ eyes and they help you keep your audience more interested and engaged with your content. In fact, posts that includevisuals produce 650% higher engagement than text-only posts. As a result, people stay on your page much longer, decreasing that bounce rate that is too essential for your ranking placement in search results.
Now, let’s discover the top 5 most effective types of visuals for you to use right in your next blog post. Believe us, you will see the positive results not long after its implementation. Also, just so you know, 84% of online communications is predicted to be visual by 2018. So, why would you lack behind, right? Right! Now, follow us! Continue reading “Types of Visuals to Use in Blog Posts (Top 5 – Most Effective)”→
You just wrote an outstanding blog post with good structure, with competitive keywords and visuals. And you think that’s it! Traffic will flow to your blog and you will be famous! Oh, unfortunately, that’s not how it works. After you publish a good piece to your blog the actual work begins. You need to promote your blog post with all possible ways and you need to do it right!
“Content is the King” – we are used to saying for years. Without question, the same is applied to content marketing 2018! Moreover, content now is more important than ever. There are hardly a few digital marketing tactics that can stand alone without content. The challenge is to follow all the rapid changes that content marketing goes through and be able to monetize them for the benefits of your business.
On the way of heading to 2018, let’s have a look at content marketing trends that need to be looked out attentively!
Yes, originality of your content is still above the fold. Bets are big on trustworthy and consistent content in 2018. We already know that such tech giants as Google, Apple, Facebook and Amazon plan to invest huge on buying original content from brands and media in the coming year. This means betting on original content is something worth to spend efforts on. Even if you don’t know yet where the original content will exactly stand in your Content Marketing Strategy for 2018, you can already start building it. Believe us, there will definitely be lots of options to monetize trusted content, either from your customers or big corporations. Continue reading “5 Content Marketing Trends To Be Watched For in 2018”→
Startups don’t have the big budget for marketing that large-scale companies do, but startups are more agile. They can react much more quickly than the lumbering giants of commerce. This is critical in the world of content marketing.
Here are five ideas that will work for any startup in any market. Moreover, all of this stuff you can do for free! You just need to find the time.
1. Position yourself as an authority in your field
You want to make yourself the go-to expert in your field. Write content that is engaging, infused with personality, and answers a problem your audience has before they even know they have it. How to do this: webinars, case studies, YouTube tutorials, white papers, ebooks Continue reading “5 Content Marketing Strategies to Nail in 2017”→