You just wrote an outstanding blog post with good structure, with competitive keywords and visuals. And you think that’s it! Traffic will flow to your blog and you will be famous! Oh, unfortunately, that’s not how it works. After you publish a good piece to your blog the actual work begins. You need to promote your blog post with all possible ways and you need to do it right!
If you are a small startup with a tight budget, you have one chance to do it right. And the right path is planning your marketing strategy. Everybody knows that bringing success to a startup is a hard work, really hard. And if you are not a marketer it will be harder to consider all nuances for promoting your business. But no worries. We will go through all essential steps to cover you on developing your startup with some useful marketing tips.
Sell a benefit and mark your USP
It is important to position your product or service with the angle of customer’s benefit. How your product or service will help your customers? How will you improve your customer’s life? These are the questions you need to focus on. Of course, it is essential that your product has a low price, excellent quality. But the first thing you need to focus on is the benefit you will bring to your customer. Position yourself as a brand which offers the best benefit. Besides, it is crucial for your business to identify what quality parts you from your competitors in the market. Make analysis and in-depth research, let your customers know what is so unique about your business. Finding this Unique Selling Point (USP) is one of the first steps you want to take. Continue reading “5 Crucial Marketing Tips for Startups”→
“Content is the King” – we are used to saying for years. Without question, the same is applied to content marketing 2018! Moreover, content now is more important than ever. There are hardly a few digital marketing tactics that can stand alone without content. The challenge is to follow all the rapid changes that content marketing goes through and be able to monetize them for the benefits of your business.
On the way of heading to 2018, let’s have a look at content marketing trends that need to be looked out attentively!
Yes, originality of your content is still above the fold. Bets are big on trustworthy and consistent content in 2018. We already know that such tech giants as Google, Apple, Facebook and Amazon plan to invest huge on buying original content from brands and media in the coming year. This means betting on original content is something worth to spend efforts on. Even if you don’t know yet where the original content will exactly stand in your Content Marketing Strategy for 2018, you can already start building it. Believe us, there will definitely be lots of options to monetize trusted content, either from your customers or big corporations. Continue reading “5 Content Marketing Trends To Be Watched For in 2018”→
Planning ahead is the best SEO strategy you can have. It’s time to start thinking and taking care of your website ranking now. The several SEO trends will smoothly shift from 2017 to 2018 adding more spices to the search engine world. So, what are the most important SEO trends in 2018? Let’s discover now!
More and more mobile users are searching in web simply speaking to their phones rather than typing search queries. According to Google one of the five searches is made via voice command. This means you have no option here: you need to adjust your keywords to voice search. Use more long tail search keywords and natural language closer to a conversational tone. For example, “best marketing agency in Sydney” should be replaced with “Which is the best marketing agency in Sydney?”.
Being mobile friendly is not an option anymore. It’s a must. And it is important to know that Google will not award you for optimizing your website for mobile devices. Google is just dropping down the websites that are not mobile friendly. In fact, since 2015, mobile searches on Google’s SERPs have been higher than searches from a desktop. Mobile first index will be probably deployed in 2018, even if not businesses should pay much more attention to their mobile performance today not to lose time when everybody else will be mobile optimized. Mobile search is all about context. And as SEO is going more local, businesses have a better chance to attract customers at a local context. Continue reading “5 SEO Trends in 2018”→
We live in a world where marketing can create a tremendous impact on the success of businesses. If you take look at the most successful brands such as Kraft, McDonald’s, and Abbott, you would realise how good they are at marketing. If you are an entrepreneur or if you want to be an entrepreneur, you have to learn the effective marketing strategies that startups have followed in order to reach the pinnacle of success within a short period of time. Here is a list of few key marketing strategies from the startup world.
1. Advertise to influence
You don’t need to launch a large-scale advertising campaign, by investing a lot of capital in order to drive your business towards success. You just need to focus on creating a campaign, which can establish credibility for your brand. In addition, you should check whether you are trying to reach your decision makers or influencers. If you are, you will have to fine-tune the advertising campaign accordingly. After you launch the advertising campaign, you will have to measure its success as well. You need to have a clear understanding of the parameters that you are going to use in order to measure the success. Otherwise, you would be spending a lot of money in vain. Continue reading “Key Marketing Strategies From The Startup World”→
Social media marketing is one of the best and popular strategies if you want to market your startup business and link up with influencers. Social media platforms can definitely get you there!
To a startup, social media is especially valuable because it doesn’t require a lot of input in terms of resources to get it going. That said, there are certain tricks which if followed, can enable you to get the most out of social media marketing.
Social Media Marketing is Knowing the Right Networks to Use
There is a tendency among startups to pick social media networks in which they can comfortably engage without a strategy. The common mistakes committed by startups when it comes to choosing the right social networks are trying to master every single network and secondly, picking a network simply because the competitor is on it.
If all your competitors are on Twitter, Facebook, and LinkedIn, it doesn’t necessarily mean that you should also adopt these networks. It should be strategy driven and not simply out of imitation.
When thinking about what makes an idea distinctive, it comes down to individuality. Whereas a target audience can be thought of as a mass group with typical preferences, buyer personas are less general. One expert has described them as being equivalent to a buyer personality. The basic idea is to consider one person, such as a 22-year-old arts student who lives away from home, for example, whom you can persuade to make a purchase. Then, you should produce content which might tempt individuals like that to act.
Use 3 or 4 Personas
Many campaigns involve inventing three or four personas. These are given characteristics which could be seen as typical or relevant. For example, a site which is selling office stationery might build personas knowing that certain types of people typically make purchase decisions with regards to office supplies. There is arguably little point in trying to sell large volumes of stationery to casual workers, for example. Continue reading “Creating Buyer Personas: The New Marketing Focus For Your Business”→
Startups don’t have the big budget for marketing that large-scale companies do, but startups are more agile. They can react much more quickly than the lumbering giants of commerce. This is critical in the world of content marketing.
Here are five ideas that will work for any startup in any market. Moreover, all of this stuff you can do for free! You just need to find the time.
1. Position yourself as an authority in your field
You want to make yourself the go-to expert in your field. Write content that is engaging, infused with personality, and answers a problem your audience has before they even know they have it. How to do this: webinars, case studies, YouTube tutorials, white papers, ebooks Continue reading “5 Content Marketing Strategies to Nail in 2017”→
With the leaping advances in technology, especially in the digital software and SaaS worlds, there are many countries that are now emerging as vibrant startup hubs around the world that might just surprise you.
We at mekobo8 have narrowed down the contenders to a top three of emerging countries we see as being springboards for startups in 2017.
Startup Hub 1: POLAND
Notable City: Warsaw
Population: 38.5 million
Pros: Wealth of new talent to draw on and low overhead costs compared to the rest of Europe.
Cons: There are legal hoops to jump through to start a business.
While there are other places in Europe that might spring to mind before Poland for a strong startup culture, Poland has a surprisingly strong internal market and entrepreneurial history.
At meko8, we love startups so we decided to profile our five favourite startups that launched in 2016. We’ll be keeping an eye on these innovative, thoughtful, creative, world-changing startups in the next year to see the cool things they accomplish.
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